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8 Jun

The emotional cost of waxing your whole body

The emotional cost of waxing your whole body
I remember the first time I heard a comment about my body hair behind my back, “Hairy Mary! Hairy Mary!” I was about nine or ten. It was, of course, a group of boys at school. It was one of those insults that wedges itself somewhere in your mind and informs who you become later on. For all the times I’ve received a compliment for my thick, lustrous locks or my long lashes and full brows, I can recall just as many times when I had to hide my hairy hands from a stranger on the tube to avoid seeing the disgust in their eyes.  My mum had her first wax when she was twelve, but she knew I couldn’t wait...
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15 Apr

The Cost Of Glam – essence.com

The Cost Of Glam – essence.com
To listen to social media tell it, the sweetness industry is full of success stories. From TikTok-viral product launches turning up on daily basis to multimillion-dollar brand acquisitions, it often looks like superstardom happens overnight for beauty entrepreneurs. In spite of everything, what’s more guaranteed than having a product that customers need and love, right? Well, not so fast.   Behind the aesthetically pleasing marketing campaigns and influencer cosigns lies a far less glamorous reality. For each beauty brand that becomes a household name, there are countless others struggling to survive in some of the competitive industries on the planet—and Black-owned brands struggle most of all.  Becoming a beauty founder has never been easier—or harder, depending on the way you take a look...
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29 Oct

Beauty gap: how the price of living crisis is

Beauty gap: how the price of living crisis is
As we re-evaluate our spending and kind our purchases into needs and needs, beauty can feel hard to put “I’ve stopped getting acrylics, sunbeds and haircuts. I used to get my nails done every month, and get balayage done. Now I’m giving myself haircuts and doing my very own nails because there’s just no way I can afford it anymore,” says 24-year-old communications consultant Siobhan Fitzsimons. “It’s heartbreaking to be working so hard and in real terms to be earning less money than I did once I first left uni. I’m living in my overdraft, and once I’ve been paid I believe ‘oh I’ll treat myself and get nails done’ after which I...
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18 May

Consumers Battling Cost of Living Crisis Are Selecting Affordability

Consumers Battling Cost of Living Crisis Are Selecting Affordability
Affordability is the leading concern for 35 percent of worldwide consumers today, in response to latest survey data from EY, increasing by 10 percent since October 2022. EY’s Future Consumer Index surveyed greater than 21,000 consumers across 27 countries to know consumer sentiment and behaviors with 94 percent reporting that rising living costs are a priority. The priority is presented in shifts in purchasing habits and lots of say they're losing trust in retail and consumer product corporations. A majority of consumers, 92 percent, said they're concerned with their country’s economy and 39 percent said they expect their country’s economy to worsen over the following six months. As they shop, 79 percent of respondents said they feel food prices have increased during...
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