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The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a take care of Rihanna, one among the hottest-selling celebrities on this planet of licensing, to do an entire makeup collection.
As one veteran cosmetics executive observed, “the whole lot together with her is off the charts.”
Estimates of what LVMH can have paid to make the deal run as high as $10 million.
Kendo, which functions as an incubator producing products that find yourself being retailed by LVMH’s Sephora perfumery chain and other outposts, will launch a Rihanna makeup range, called Fenty Beauty by Rihanna, in the autumn of 2017.
While the corporate provided no other details, David Suliteanu, chief executive officer of Kendo, was in a celebratory mood. “Fenty Beauty by...
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PARIS — Violette Serrat will grow to be the brand new creative director of makeup for Guerlain, WWD has learned.
The news confirms a WWD report on July 16.
On Aug. 1, Serrat, who goes by her first name professionally, will step into the position held for the past 21 years by Olivier Echaudemaison on the LVMH Moët Hennessy Louis Vuitton-owned house.
For Serrat, accepting the role at Guerlain was obvious.
“It’s just like the history of our country,” she said, of the practically 200-year-old house, during an exclusive interview with WWD. “It’s really deep within the roots of my story. I grew up [in Paris] this brand. The ladies around me — everybody had some products from Guerlain. So I assumed: ‘After I...
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