True Botanicals Taps Into the U.K. Market With Cult

2 Oct

LONDON — As clean beauty brand True Botanicals gets closer to its 10-year anniversary next yr, the brand has one thing on its mind: the U.K. market. So, the brand launched exclusively with retailer Cult Beauty. “We noticed that traffic to our site was from the U.K. specifically and that our bio-holistic approach to skincare was resonating,” said Hillary Peterson, founding father of True Botanicals, in an interview. The choice to partner up with Cult Beauty was resulting from its “high end positioning” and since the location is a “trusted source” for beauty, she said. The retailer is leaning into conscious beauty, which aligns with Peterson’s values for her brand, she noted. “They're a digitally native brand, identical to we're, so it just made a...

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4 Jul

The seductive power of the smoky eye in cult

by Beauty Tips

Beauty, Featured

The seductive power of the smoky eye in cult

From Pam Grier to Pam Anderson, we unpack the pop cultural history of the smoky eye – and the way it became shorthand for seduction, sex and power Welcome to Beauty School, the corner of Dazed Beauty dedicated to learning. From guides to temporary histories, that is where we make clear past subcultural movements and educate our readers on current trends and various goings-on. Witches, goths, daring glam girlies, indie-sleaze band groupies – the smoky eye has transcended all subcultures and allegiances to grow to be a logo of universal sultry confidence. The final word in grimey glamour, in movies the characters who wear their eye make-up smoky are strong, daring and sexy. They...

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3 Jul

Cult Beauty Launches Body Positive Campaign, Says ‘No’ to

by Beautifaire101

Beauty, Featured

Cult Beauty Launches Body Positive Campaign, Says ‘No’ to

LONDON — Cult Beauty, which built its name on selling high-performance brands and products with a loyal following, is taking a stand against airbrushing and in favor of young people’s mental health. The wonder e-commerce site, which launched in 2007 and is owned by THG, has unveiled a campaign to eliminate retouched photos from its products and materials. Additionally it is urging the broader U.K. beauty industry to support a parliamentary bill that might make it mandatory to declare when a picture has been digitally altered to reinforce a model’s face or body. Cult’s campaign, “Can’t (Re)Touch This,” is geared toward reducing the variety of airbrushed model images “amid an epidemic of eating disorders and mental health problems amongst young people.” The brand has...

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5 Apr

Cult Los Angeles Dealer Mothfood Offers a Window to

by Beauty Tips

Fashion, Featured

Cult Los Angeles Dealer Mothfood Offers a Window to

On an unassuming street in Los Angeles’ Mount Washington neighborhood lies a storefront that, with its whited-out windows, would strike most individuals as abandoned. Knock on the door, nevertheless, and also you’ve gained entry to one in all town’s most outstanding by-appointment vintage showrooms. The dealer Tommy Dorr — whose operation is often called Mothfood — welcomes stylists, actors and musicians to the commercial space that's filled with Americana workwear, denim and antique garments all the best way from its poured concrete floor as much as its ceiling. Dorr — who once lived within the space — has steadily amassed a cult following since entering Los Angeles’ vast vintage-dealing grind in 2014. And because the pandemic, Mothfood’s Instagram account, with greater than...

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