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19 Jun

Myami Teams With Central Saint Martins on Digital Fashion Projects

Myami Teams With Central Saint Martins on Digital Fashion Projects
LONDON — Myami, a Sydney-based digital fashion brand, has launched a collaboration with students at Central Saint Martins, enabling them to explore the connection between digital and physical fashion and the advantages it offers to luxury brands and consumers. Brad Morris, founding father of Myami, said greater than 40 students from various pathways — brand, strategy, image, editorial and content — got access to Myami’s pixel fabrics and technology roadmap to finish school projects which can be linked to their respective fields. “We hope to encourage and prepared the subsequent generation of fashion’s brightest talents in shaping a future where everyone can experience the transformative power of fashion in each its physical and digital form, wherever they select to look,” added Morris. Roger...
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30 Apr

Kory Marchisotto’s Philosophy on Digital Innovation at E.l.f. Beauty

Kory Marchisotto’s Philosophy on Digital Innovation at E.l.f. Beauty
Kory Marchisotto is not any stranger to being first. The chief marketing officer of E.l.f. Beauty and president of Keys Soulcare, who first brought the brand on then-fledgling TikTok and whipped up the brand’s viral Jennifer Coolidge industrial for the Super Bowl in a mere three weeks, likes to be first to any space. It’s what she calls “moving on the speed of culture.” When she has an idea, “Don’t do it in six months, or nine months, or 12 months from now when all of the KPIs are perfect and buttoned up,” she said. “Do it now. Jump within the deep end of the pool, and begin swimming.” That’s a very important tenet of her roadmap to success: starting with getting ingrained...
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6 Apr

Esosa Odia’s digital beauty looks will encourage and unsettle

Esosa Odia’s digital beauty looks will encourage and unsettle
Digital artist Esosa Odia creates ethereal punk make-up looks that open a portal to the otherworld The Dazed Beauty Community is our ever-expanding encyclopaedia of creatives and emerging talent from internationally who're redefining the best way we take into consideration beauty. From supermodels to digital artists to make-up prodigies transforming themselves of their bedrooms, these are the wonder influencers of tomorrow who embody all the pieces Dazed Beauty is about. Discover them here. It’s hard to place into words exactly what it's that Esosa Odia does. Make-up art, digital art and inventive direction could all be used to explain their discipline, yet none of them quite capture the surrealness of scrolling through their Instagram....
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