While interviewing young women for her book Pixel Flesh, author Ellen Atlanta began to notice that many of them were displaying signs of an obsessive fixation with their skincare. She met women who timed the application of their products to the millisecond, who wouldn’t go outside during sunlight hours, who taped up their parents’ car windows to avoid UV rays. These young women would become distressed by the idea of not having access to their skincare regimen. “The more I spoke to women the more I realised that the preoccupations and obsessions that we are used to pathologising with food and exercise are now applied to the world of beauty,” says Atlanta.
While beauty has always been prized, recently it seems...
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