PARIS — Dries Van Noten approached fragrance and lipstick similar to he sets about creating his fashion, garden or home decor: with a clash of concepts and a riot of colours, prints and textures.
When joining the Puig group in 2018, the designer knew straight away he desired to dive into the world of perfume and sweetness.
“We began quite immediately exchanging ideas and dealing on concepts,” he said. “I don’t go for the simple way. As I make garments for a whole lot of several types of people, it will be strange to do a dictate of perfume, that you just say: ‘That is the one smell.’ I wanted really to have quite a spread.”
On March 2, the initial results will...
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