Arguably the big bang of the influencing age, early beauty gurus on YouTube were defined by their commitment to extremely long-form content, DIY beauty tips and excessive morning vlogs. Though the algorithmic overlords have since seen them sacrificed to a landslide of short-form content, over the past few months clips from this era have begun recirculating TikTok, with old viewers collectively mourning a long-gone era of internet history. “It’s like a warm hug from the past,” says 21-year-old Alex, who’s racked up thousands of followers from reposting videos on the account ‘forevernostalgia’. “It’s refreshing to watch videos created before social media was saturated with product placements.”
When revisited within the context of TikTok’s short and speedy content wheel, these clips illuminate...
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