EltaMDs Tag

EltaMD goes big on skin cancer awareness month. The sun care brand, which had one in every of skincare’s best-selling units in prestige beauty last 12 months with UV Clear Broad-Spectrum SPF 46, is kicking off the sun season with a latest launch and a latest campaign starring Bravo’s Andy Cohen within the buff. The brand unveiled the AOX Mist on May 1, on the primary day of skin cancer awareness month. It's a mineral sunscreen and retails for $45. In line with the brand, it was the most important launch on EltaMD’s website — where it retails currently — within the brand’s history, and was the second top-seller behind its hero UV Clear range. “We knew we had a void in body sprays,...