Enters – Page 4 – Beautifaire

29 May

Serena Williams’ topical performance care brand Will Perform is headed to Walmart. After entering Goal in December 2022, the brand is now greater than doubling its footprint, entering 3,000 physical stores with three stock keeping units and Walmart.com with all skus. Including its Goal partnership, it'll be available at nearly 5,000 doors total nationwide. “We’re here to assist everyone live lively and healthy lives. That’s the massive idea and Walmart is the most important retailer in america and accessibility is a extremely vital a part of our strategy,” said Hank Mercier, cofounder and chief executive officer of Will Perform. “Succeeding at Walmart is critical to our success.” Based on consumer feedback since launch, the brand selected three specific skus to enter Walmart, also...

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24 May

Denim Guru Adriano Goldschmied Enters Partnership With OVS

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Fashion, Featured

Denim Guru Adriano Goldschmied Enters Partnership With OVS

MILAN — Italian apparel and retail chain OVS has entered a long-term partnership with denim veteran Adriano Goldschmied, tasked with advancing the denim product category with forward-looking fashion and sustainability credentials. The collaboration unveiled Tuesday here officially kicks off with the autumn 2023 season, which comes with an Italian exclusive secured by OVS on using Turkish supplier Crescent Bahümán’s Blue Infinity, a new-gen dyeing compound replacing indigo and allowing a 62 percent reduction in water consumption, in addition to a major cutback on energy use and carbon dioxide emissions. The exclusive rights on the compound extend to the spring 2024 collection. OVS chief executive officer Stefano Beraldo highlighted that the corporate sells around 6 million denim pieces a yr, suggesting that the...

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15 May

Zvelle Enters Men’s Space With Two Sneaker Models

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Fashion, Featured

Zvelle Enters Men’s Space With Two Sneaker Models

Elle AyoubZadeh has been focused on women since she founded her footwear and accessories brand Zvelle in 2017. But now the Iranian-born designer and entrepreneur is popping her attention to men. On Thursday, Zvelle will introduce a men’s collection that may start small but be expanded in the long run. The inaugural line will consist of two sneaker models, the Ray high-top and low-top. The high-top can be constructed from deerskin leather and finished with a metallic goatskin leather lining and a white rubber sole. It'll be available in six colours and can retail for $550. The low-top can be constructed from kidskin leather and can feature the identical goatskin leather lining and light-weight rubber sole. It'll be available in three colours and...

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13 Apr

Kurt Geiger Enters Swimwear Category

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Fashion, Featured

Kurt Geiger London, the footwear and accessory brand, has launched its inaugural swimwear collection that hits stores and online Friday. The brand will likely be available at Bloomingdale’s, Nordstrom and Dillard’s, in addition to online. The gathering is designed by Kurt Geiger London’s in-house team under the creative direction of Rebecca Farrar-Hockley, Kurt Geiger’s creative director. The swimwear collection features 27 styles, including an array of bikinis, one-piece swimsuits and beach cover-ups, retailing from $59 to $199. A number of styles feature the signature rainbow and evil eye designs that Kurt Geiger is understood for. Some swimwear looks from Kurt Geiger. Sizes range from XS to XL. Kurt Geiger has been widening its footprint within the U.S., and has expanded beyond...

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