Estrids Tag

By now, we can probably all agree that body hair is natural and should be treated as such. And while there is a concerted effort in the beauty community to normalise our body and facial hair, there is still mounting pressure for us to shave and conform to outdated, western beauty standards.    But one brand is wanting to change this. Founded on the principles that shaving is a choice, not a necessity, Estrid is the vegan body care brand hoping to revolutionise our approach to shaving.  Determined to help women embrace their fluff, Estrid has created a new campaign which hopes to show us ‘just how powerful female body hair can be’ by going on the lookout for the world’s first Professional...

By now, we are able to probably all agree that body hair is natural and needs to be treated as such. And while there's a concerted effort in the sweetness community to normalise our body and facial hair, there continues to be mounting pressure for us to shave and conform to outdated, western beauty standards.    But one brand is wanting to vary this. Founded on the principles that shaving is a selection, not a necessity, Estrid is the vegan body care brand hoping to revolutionise our approach to shaving.  Determined to assist women embrace their fluff, Estrid has created a recent campaign which hopes to indicate us ‘just how powerful female body hair may be’ by happening the lookout for the world’s...