How Ulta Is Resetting the Mass Beauty Shopping Experience

7 Mar

Ulta Beauty is upping its mass game. The retailer has bolstered the mass side of its business over the past few months. It has added each in-store and online a slew of color-cosmetics brands favored by Millennial and Gen Z consumers, including ColourPop, Morphe, Wet ‘n’ Wild, Flower Beauty and Kiss Lashes. Existing brands inside the retailer’s assortment — E.l.f., L.A. Girl, Essence, Milani, Almay and Makeup Revolution — have been expanded in each shelf space and door counts. Ulta’s mass makeover is a way to level the shopping experience between the mass and prestige sides of the shop, company executives said. Ulta has at all times been known for its unique merchandising strategy that merges mass with class. The retailer has made...

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11 Jan

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience

by Beautifaire101

Beauty, Featured

Sephoria is back. Going down virtually for the second 12 months in a row, Sephora’s immersive beauty playground, Sephoria: House of Beauty, will occur on Sept. 18 and is now open for registration on the Sephora website. For the primary time because the event’s inauguration in 2018, registration can be open to those living outside of the U.S., with consumers in Canada, Spain, France and Italy all having the ability to participate within the experience this 12 months. The event will feature an interactive beauty “house” consisting of various rooms that users can explore while engaging with brand founders, learning about Sephora’s popular offerings and connecting with other users and talent through the platform’s live-chat feature. U.S. attendees will even find a way to...

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7 Nov

Dr. Barbara Sturm Brings Wellness Experience to Mayfair with Xydrobe

by Beautifaire101

Beauty, Featured

LONDON – Dr. Barbara Sturm is seeking to harness the potential of virtual reality to supply an immersive, holistic anti-inflammatory skincare experience, “Pause,” in partnership with Xydrobe. Ranging from Nov. 17, customers will have the ability to book appointments ranging from 159 kilos at Xydrobe’s Mayfair flagship at 11 Carlos Place, which is a stone’s throw from Sturm’s Mount Street location. The experience was first teased last month during Frieze London. Billed as a journey about “rejuvenation, leisure, and a rediscovery of your inner peace,” the 50-minute virtual-meet-physical experience includes meditation and respiration exercises inside a virtually created natural environment, in addition to full-body red light therapy for anti-inflammatory treatment. Following the treatment, which also comes with herbal-infused teas and anti inflammatory delicacies, customers can...

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28 Sep

4 Models Reflect On Fashion Month’s Backstage Beauty Experience

by Beauty Tips

Makeup, Featured

courtesy of Jeremy Garrison During fashion month, the industry’s biggest celebrities, journalists, and buyers get a front row seat to the most recent collections from top designers. Gorgeous models walk the runway within the chic garments while (seemingly) effortlessly giving face. But what brand fans and guests don’t see, is what goes into bringing the shows to life behind the scenes. This includes all the hair and makeup magic that leading artists create backstage. As glamorous because it might sound, over time, this process hasn’t at all times been probably the most comfortable experience for Black models. Although the wonder and fashion industries are continuing to expand and include more diverse and well-rounded teams, there is still a long way to go....

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