Extreme Tag

LONDON — The world of cashmere. Extreme Cashmere, the Amsterdam-based cult brand, has taken over Ssōne’s store on London’s Chiltern Street, neighbors with Andre Balazs’ luxury hotel and restaurant, Chiltern Firehouse, fashion label Casely-Hayford, and newly opened lab-diamond brand Kimai. Ssōne is a up to date women’s fashion apparel and lifestyle brand. The affluent street is the place for sustainable brands with a slow ethos. Extreme Cashmere has taken full rein of Ssōne for 3 months until February —  turning it into a colourful world of luxurious cashmere with the mannequins completely covered within the fiber. Some even have cashmere braided hairstyles in burgundy red and mud, which resembles a sandy blond. Inside Extreme Cashmere at Ssōne. Courtesy of Extreme Cashmere The brand experimented with Ssōne...