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4 Jun

In full flow: why FLO are the past, present

Taken from the spring 2023 issue of Dazed. You may buy a replica of our latest issue here We may never know what Frank Gehry, renowned designer of Seattle’s Museum of Pop Culture, thinks about FLO. But meeting the group at Loft Studios in west London I’m reminded of something he said, concerning the role of an architect being to talk of their time and place with a craving for timelessness. The UK pop trio comprised of Jorja Douglas, Renée Downer and Stella Quaresma make music that exploits an analogous tension between the achingly of its moment and the timeless. They’re a bunch that’s undeniably now, but steeped in reverence for what got here...
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13 Apr

Under Armour Introduces Marathon-Specific Flow Velociti Elite Shoe

Because the spring running season kicks into high gear, Under Armour is introducing a recent sneaker designed for competitive marathoners. Called the UA Flow Velociti Elite, the shoe offers cushioning and adaptability. It includes a full-length carbon fiber plate and a soft midsole foam that compresses and comes back to return energy to the runner. A Warp 2.0 upper offers breathability and the shoe also includes a TPE sockliner. The sneaker was designed with feedback from the brand’s North American skilled running team and prototypes were tested at several races across the country. Sharon Lokedi won the Recent York City Marathon this past fall wearing the shoe. “As we created and iterated, we were capable of test working prototypes ‘within the wild’...
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