A Certified Financial Planner compares the cost and long-term investment potential
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You’ve got the product. You’ve got the social media virality. Your direct-to-consumer sales prove people want it. But getting into retail? That’s where a lot of Black beauty founders hit a wall.
Honestly, many don’t even know how to do it at all. And the path to major retail isn’t exactly advertised, so when you don’t have industry connections, it can feel impossible to even figure out who to talk to.
On the bright side however, there are actual programs designed to get emerging brands onto shelves. Not enough people know about them. And if you’re a founder of color, that knowledge (or exposure) is even less.
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