Fragrance Tag

Recently, fragrances that don’t subscribe to traditional gender labels have been on the rise, with brands offering perfumes that give attention to elevating the ability of scents as a substitute. For instance, in August 2019, Harry Styles teamed up with Gucci’s creative director Alessandro Michele to launch the brand’s gender-neutral fragrance, Mémoire d’une Odeur. With notes of chamomile and jasmine, the fragrance is available in a green glass bottle while the campaign also featured Harris Reed, a young designer who identifies as genderfluid along with other creatives. Regarding the campaign, Reed expressed to Teen Vogue, “My very own interpretation of the campaign was all about a whole and utter sense of inclusivity. Pushing what it means to be a person and be different...