God Tag

THE TREND: Beauty infused with the essence of antiquity. There are no epigenetic or longevity buzzwords here, this trend is all about looking back in time. Think: papyrus, epic poetry and ritualistic, oil-slicked bathing. WHO’S DOING IT? Established brands are releasing products which nod to classics, but new brands are weaving ancient civilisations into their DNA. HOW CAN I GET IT? Indulge in some bacchanalian ribaldry at your nearest amphitheatre, or douse yourself in cyclamen, jasmine and eucalyptus oils at the thermal bathhouse.  Boyfriends, they say, are always thinking about the Roman Empire. But thanks to a cohort of beauty brands drawing inspiration from the classical world, ancient civilisations and mythology, now everyone else is too. Or, at least, you might smell like...