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30 Aug

Sofia Richie Grainge’s Elegant Beauty Routine | Beauty Secrets

Sofia Richie Grainge’s Elegant Beauty Routine | Beauty Secrets
“A lot has changed!” Sofia Richie Grainge is back with Vogue to show us her updated makeup and beauty routine. While reflecting on all that’s changed since she last appeared on Beauty Secrets, Sofia talks about the importance of diet and hydration, why she can’t live without Aquaphor, and shares all the nicknames she’s given her bob. She also talks about the deep conversations she has with her one-year-old daughter Eloise and reveals why her lip look was inspired by Gen Z chanteuse Billie Eilish. Director: Gabrielle Reich DP: Nick Massey Editors: Sara Rao, Michael Suyeda Producer: Chase Lewis Associate Producer: Lea Donenberg Line Producer: Natasha Soto-Albors Production Manager: Kristen Helmick Production Coordinator: Tanía Jones Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Holly Frew Supervising Editor: Kameron Key Assistant Editor: Billy...
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31 May

Sofia Richie Grainge’s Wedding Caused Nudestix Sales To Soar

Sofia Richie Grainge’s Wedding Caused Nudestix Sales To Soar
Nudestix beauty director and influencer Sofia Richie Grainge’s late-April wedding to music executive Elliot Grainge captivated audiences around the globe, evoking widespread discourse about every little thing from the star-studded guest list to the bride’s bespoke Chanel attire and, particularly, her minimalist makeup looks. The weekend-long tour was well-documented by Richie Grainge, who uploaded a variety of “Get Ready With Me” videos to TikTok through which she routinely employed Nudestix products. Industry sources estimate she drove a 1,155 percent surge in direct-to-consumer Nudestix sales in the course of the week of April 20 through April 27 in consequence, though the brand declined to comment on the figure. Sources also tracked a 2,849 percent increase in sales specifically across the Nudies...
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