Men’s Grooming Brand Atwater Launches Nail Products: Exclusive Details

20 Jun

Nearly a yr because it launched, Atwater is making its first category expansion. The reasonably priced men’s grooming brand founded by former Kiehl’s president Chris Salgardo is entering the nail category, launching a spread of 4 nail polish colours in dark hues of black, gray, green and blue that every retail for $20. The polishes shall be available for preorder on Tuesday. Salgardo explained the brand’s entry into the nail category felt natural as male customers have been more open to experimenting with grooming and sweetness products in recent times. “I felt prefer it was a category that men were accepting,” he explained, naming musicians like Harry Styles as some men who've been spearheading this movement. “It’s amazing, I’ll catch an interview and it...

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3 Mar

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Hair

Mens grooming routine...

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7 Dec

Michael Strahan Launches His First Grooming Line

by Beauty Tips

Nails, Featured

Michael Strahan Launches His First Grooming Line Courtesy of Brand Michael Strahan Launches His First Grooming Line It’s no secret that Michael Strahan is multifaceted. From being an Emmy Award-winning TV personality to being ingrained within the NFL Hall of Fame, there’s little question that Strahan strives to be the very best in whatever he does. His latest profession move marks his first crossover into skincare. Through a partnership with Evolved By Nature, a biotechnology company, Strahan has created Michael Strahan Day by day Defense. As a person with many places to be, Strahan understands the importance of taking over the day with confidence. After launching his eponymous lifestyle brand for the needs of the trendy with a busy, on-the-go lifestyle in 2015, Strahan...

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26 Oct

Michael Strahan Launches The Newest Grooming Solution On The

by Beauty Tips

Nails, Featured

Michael Strahan Launches The Newest Grooming Solution On The

Courtesy of Brand It’s no secret that Michael Strahan is multifaceted. From being an Emmy Award-winning TV personality to being ingrained within the NFL Hall of Fame, there’s little doubt that Strahan strives to be the perfect in whatever he does. His latest profession move marks his first crossover into skincare. Through a partnership with Evolved By Nature, a biotechnology company, Strahan has created Michael Strahan Each day Defense. As a person with many places to be, Strahan understands the importance of taking up the day with confidence. After launching his eponymous lifestyle brand for the needs of the fashionable with a busy, on-the-go lifestyle in 2015, Strahan offered an modern solution for men’s fashion. Now, Strahan has chosen skincare to evolve...

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