Heart Tag

‘s newest marketing platform goals to get to the core of sneaker culture. The athletic retailer is revealing the “The Heart of Sneakers,” a world platform that can guide Foot Locker’s brand’s campaigns, online and in-store experiences and community events. The initiative launches alongside Foot Locker’s 2023 holiday campaign, which contains a series of NBA stars tied to top brand partners, including Nike, Under Armour and more. “The platform is actually all about celebrating sneaker culture and showing how Foot Locker continues to play a very integral role as an originator and leader within the sneaker community,” Foot Locker Inc.’s vice chairman of promoting Holly Tedesco said in an interview. courtesy of Foot Locker Foot Locker employees, best often called “Stripers,” shall be prominently...