Heritage Brands Launching Latest Fragrance Pillars

10 May

Mugler Aura Of Note: Twenty-six years after launching its first fragrance, Angel, Mugler is adding a 3rd pillar to its lineup: Aura. This floriental scent is supposed to represent the changing image of Mugler, which dropped the “Thierry” from its name in 2016, to draw a younger consumer. “We would have liked to launch a fragrance that talked to this woman who lives in such a busy world and digital landscape,” said Amy Braden, vp of promoting for the Clarins Fragrance Group. “We felt that by launching Aura we'd have a fragrance that actually is about her and all that she embodies.” Mugler is pushing a big digital strategy for Aura and likewise is partnering with Live Nation’s Electric Daisy Carnival in...

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25 Sep

‘Dior J’Adore!’ Exhibit Dives Into the House’s Heritage: EXCLUSIVE

by Beautifaire101

Beauty, Featured

‘Dior J’Adore!’ Exhibit Dives Into the House’s Heritage: EXCLUSIVE

PARIS — Dior’s blockbuster J’Adore women’s fragrance is the star of a recent sweeping exhibition that mines the brand’s heritage. The show opens to the general public on the École Nationale Supérieure des Beaux-Arts in Paris on Wednesday. “Dior J’Adore!” is a celebration of the LVMH Moët Hennessy Louis Vuitton-owned house’s bestselling women’s scent, which was launched in 1999, and a take a look at its centricity at Dior — not least as a consequence of its link to the colour gold and to artists, mainstays for the brand still today. The fragrance’s name got here from the expression of adoration — “j’adore” — that Christian Dior himself regularly used, as did John Galliano, the designer, more recently in the home’s history. The...

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18 Aug

How Gen Z Is Driving Luxury Beauty Spend for

by Beautifaire101

Beauty, Featured

How Gen Z Is Driving Luxury Beauty Spend for

Members of beauty’s most esteemed old guard are gaining newer, younger loyalists. Luxury heritage brands like Chanel, Dior, Prada and La Mer across categories are catching the coveted eyes and wallets of Gen Z shoppers as that demographic ages into the workforce. Corporations’ marketing efforts reflect that. Young celebs like 31-year-old Austin Butler, 20-year-old Jenna Ortega and 22-year-old Emma Chamberlain have turn out to be sought-after beauty ambassadors, and high-end brands are rethinking distribution to incorporate Gen Z-friendly partners like Ulta Beauty and Amazon. NielsenIQ data says that 61 percent of Gen Z shoppers are buying luxury beauty — higher than Gen X and Boomers, but two percentage points under Millennials — with that spend growing at the identical pace on the mass market....

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2 Apr

The tattoo artist connecting individuals with their West African

by Beauty Tips

Beauty, Featured

The tattoo artist connecting individuals with their West African

Emmanuel Uchenna Item incorporates traditional West African art and writing systems like nsibidi into his designs, connecting the diaspora to their cultural heritage Body art has at all times been a strategy to express our identities, beliefs and experiences. From coded symbols and signal sexual preferences, to the nihilistic attitude of the ignorant tattoo generation and prison tattoos created with a guitar string and an electrical fan – tattoos can function a everlasting reminder of who we're, what we stand for and what now we have undergone. For 28-year-old Emmanuel Uchenna Item and his clients, tattoos are a strategy to reconnect with their cultural heritage. The Austrian-Nigerian tattoo artist incorporates traditional West African art...

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