Sephora Opening 260 More Stores in 2021, Including Sephora

18 Apr

Sephora is planning to open 260 stores in 2021, the sweetness retailer’s largest U.S. store expansion to this point. The brand new stores shall be a mixture of 60 freestanding Sephora stores and 200 Sephora at Kohl’s locations. In a press release, Sephora said the move indicates its “confidence” in brick-and-mortar retail, despite increases in e-commerce sales in the course of the pandemic. Jean-André Rougeot, Sephora Americas chief executive officer, recently said Sephora’s online sales in North America were nearing $3 billion. Recent freestanding Sephora locations have begun to open this month, with stores planned across the Pacific Northwest, Florida, Texas, Los Angeles and Nashville, Tenn. Sephora said the brand new stores will feature “sleek architectural and visual design” and “latest lighting enhancements.” Sephora...

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3 Dec

4 Amyris’ Brands Including Biossance Sold at Auction –

by Beautifaire101

Beauty, Featured

4 of bankrupt Amyris’ beauty brands have been sold at auction to the best bidders. In accordance with court documents, skincare brand Biossance has been sold to online beauty retailer THG Beauty, formerly often called The Hut Group, for $20 million. THG owns online retailers including Cult Beauty and Lookfantastic, and types corresponding to Perricone MD and Espa. Centered around Amyris’ star ingredient, squalane, Biossance has long been considered the most effective brand on its roster and the almost certainly to search out a buyer. Elsewhere, Scent Theory Products paid $600,000 for 4U By Tia, launched in partnership with Tia Mowry to satisfy the needs of those with 2A through 4C hair textures by providing a streamlined assortment of need-based products. Dr. Reddy’s Labs...

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2 Nov

Birchbox Said to Be Weighing Options, Including Bankruptcy –

by Beautifaire101

Beauty, Featured

Birchbox Birchbox is weighing its options, including Chapter 11 bankruptcy, sources have told WWD. In a letter to creditors sent Tuesday, Birchbox’s parent company FemTec Health, which acquired the business last 12 months, said those owed money from Birchbox could opt into shares of FemTec as a substitute. “We consider, in the perfect interests of Birchbox and the whole FMTC family of corporations spanning the U.S. and Europe, a Chapter 11 or some equivalent structure could also be crucial,” the letter read. Birchbox was founded in 2010 by Katia Beauchamp and Hayley Barna as the unique beauty subscription box service, but the corporate has struggled lately. The letter said that Birchbox’s revenue projections dropped from $74 million to $47 million, even following a $30...

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14 Oct

Morphe Owner Forma Brands Said Considering Options, Including Bankruptcy

by Beautifaire101

Beauty, Featured

Forma Brands, the parent company of Morphe, Lipstick Queen and Jaclyn Hill’s Jaclyn Cosmetics, is considering filing for Chapter 11 bankruptcy, sources confirmed. People acquainted with the method told WWD that such a move is into account, but stressed that nothing is for certain and that other options are on the table, including out of court agreements with creditors. A spokesperson for Forma said: “Forma Brands is engaged in constructive discussions with our financial stakeholders regarding ways to strengthen the corporate financially and enable us to bolster our deal with the opportunities we see ahead for our brands. We're excited concerning the products we are going to proceed to bring to our customers.” Majority owner, private equity firm General Atlantic, declined to comment. The...

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