Indias Tag

First-time brands have been launching with dizzying speed in India over the past yr. Probably the most recent: Makeup powerhouse Nars, with more resulting from come, including color cosmetics from Gucci, Prada, Armani and Valentino. Meanwhile, beauty retail has been growing dramatically, too. After months of anticipation, Nars debuted in Recent Delhi and Mumbai last week with department store chain Shoppers Stop and in 10 Sephora doors, in addition to online with each retailers. The brand’s first standalone boutique will open in December at the distinguished Select Citywalk mall, an enormous beauty destination. Nicole Tan, president and chief executive officer, Asia-Pacific, Shiseido, in India for the launch, said the structure of retail in India was prompting a change in strategy. “It’s the primary time...