Isle Tag

Isle of Paradise is expanding its horizons — and assortment. The brand, known for its buzzy tanning drops — #isleofparadise has greater than 95 million views on TikTok — is introducing body care, including two three-stock-keeping-unit collections spanning exfoliants, cleansers and moisturizers. Prices range from $22 to $28. They debut this week at Sephora. Though it’s a latest category, Marc Elrick, founder and chief executive of Future Beauty Labs, Isle of Paradise’s parent company together with Byoma and Tan-Luxe, said it’s a natural progression of the brand’s raison d’être. “It was at all times about how we make people feel like the most effective version of themselves, and the way will we help them on the within by helping them on the surface. For us,...