The Shop has landed.
The lads’s grooming line, developed by LeBron James‘ and Maverick Carter’s The SpringHill Company alongside Parlux, is now available in an estimated 1,600 Walmart doors.
“The initial inspiration for the road was what we, ourselves, desired to see from men’s grooming,” said Paul Rivera, cocreator of The Shop, adding that the event process began with a roundtable discussion featuring TSHC team members of all seniority levels to evaluate white space out there. “We had everyone from interns to LeBron — old, young, white, Black — a really diverse group. And we realized, ‘Hey, there are a variety of young people intimidated by the space — so what should that men’s grooming journey appear to be?'”
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