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19 Dec

Beauty Corporations Join Forces to Meet Sustainability Goals –

Beauty Corporations Join Forces to Meet Sustainability Goals –
PARIS — “#WeAreAllies” declared skincare brand Ren in a groundbreaking campaign last 12 months. Ren teamed with competitors Biossance, Caudalie, Herbivore and Youth to the People, which jointly made sustainability pledges as a part of the campaign. It was the primary time a gaggle of beauty brands had worked together to speak their sustainability credentials to consumers, and marked a U-turn in corporate mind-sets. Today, it's just certainly one of many sustainability partnership initiatives that has emerged involving beauty firms large and small. “We're in a context of climate urgency, and so it’s really critical that every one forces mobilize for higher results,” said Clémence Gosset, director of consumer information at L’Oréal’s Corporate Responsibility department. “We'd like to place collaboration at the...
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8 Jul

Heaven by Marc Jacobs, Blumarine Join Forces on Y2K

Heaven by Marc Jacobs, Blumarine Join Forces on Y2K
MILAN — A match made in Y2K heaven: Heaven by Marc Jacobs and Blumarine have joined forces on a capsule collection dropping Friday.  Consisting of 11 pieces intended to be mixed and matched to create full looks, the lineup encompasses a pink camouflage print splashed on lace-trimmed tops, miniskirts and a bag; denim separates with studded embellishments; frilly blouses and skirts in pastel pink, in addition to T-shirts and cropped tank tops with pop graphics. “In my teen and college years, I fell in love with the Blumarine brand and aesthetic — it was the last word in feminine, aspirational fashion to me,” said Ava Nirui, creative director of the Heaven by Marc Jacobs line. The capsule collection created by Heaven by Marc Jacobs...
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