Nécessaire Focuses on Growth After Latest Funding Round –

9 Dec

Nécessaire is eyeing expansion — with a helping hand from one other round of financing. The Los Angeles-based body-first brand founded by Randi Christiansen, a former marketing and strategy executive at The Estée Lauder Cos., and editorial veteran Nick Axelrod has received financing from Cavu Consumer Partners, even though it didn't disclose terms. It previously gained investments from Imaginary Ventures, Forerunner Ventures, Maveron Ventures and VMG Catalyst. Nécessaire is expecting to make $35 million in retail sales this 12 months from selling around 1.5 million units, and the corporate has big goals for the long run with aggressive plans to broaden its product range and retail strategy. “Nick and I made a decision that we wanted some growth capital to do three things. Primary,...

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9 Dec

The Latest Beauty Executive Moves at Esté Lauder Cos.,

by Beautifaire101

Beauty, Featured

The Latest Beauty Executive Moves at Esté Lauder Cos.,

Guillaume Jesel Thomas Mangieri Guillaume Jesel, most recently the worldwide president at Tom Ford Beauty for eight years, has been promoted to president, global brands, Tom Ford Beauty, Balmain Beauty and luxury business development on the Estée Lauder Cos. In his role, Jesel will proceed to oversee the expansion of Tom Ford Beauty, and can spearhead the worldwide development of Balmain Beauty, with whom Lauder inked a license last month. Bruce Weiss courtesy photo Vitamin business Goli Nutrition has a recent chief executive officer. Bruce Weiss, formerly the vp and head of health and well-being of Church & Dwight’s strategic business unit, has been named to the role. Weiss is the corporate’s first CEO and can work alongside Goli founder and president, Michael Bitensky....

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25 Nov

Dove’s Latest Launches Coding Guide for Black and Natural

by Beautifaire101

Beauty, Featured

Dove’s Latest Launches Coding Guide for Black and Natural

Dove is expanding its efforts to enhance diverse representation within the virtual realm. After difficult unrealistic standards of beauty for girls in video games with the 2022 launch of its Real Virtual Beauty coalition, the brand is introducing Code My Crown, a 226-page guide to coding natural hairstyles. “Dove’s mission is to make a positive experience of beauty universally accessible to everyone. While gaming can provide a wealthy and positive influence…the portrayal of girls and other people of color in video games isn’t at all times so positive,” said Lauren Baker, senior brand manager of engagement and social impact, citing Dove research that shows 85 percent of Black gamers imagine video games poorly represent natural hair. To that end, Dove partnered with the...

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19 Nov

Contained in the Latest Crop of Expert-founded Beauty Brands

by Beautifaire101

Beauty, Featured

Contained in the Latest Crop of Expert-founded Beauty Brands

Call it the age of experience. After years of celebrity- and influencer-driven brands, a requirement for expert-led content is paving the way in which for makeup artists, hairstylists, aestheticians, dermatologists, plastic surgeons and more to enter — or in some cases reenter — the brand game. While a crowded playing field rife with incumbent authorities and a slew of buzzy, celebrity- or influencer-backed competitors awaits them, it’s their backgrounds of their fields, though, that provides them their edge. “Expert-driven brands are having a renewed moment,” said Lucie Greene, founding father of Light Years Consulting. “That is partly driven by TikTok and Instagram culture, where we’re seeing more of the folks that we follow and love crediting who they use — that might be...

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