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17 Sep

EXCLUSIVE: Glossier Teams Up With WNBA For Latest Lip

EXCLUSIVE: Glossier Teams Up With WNBA For Latest Lip
Courtesy of Glossier Throughout the 2024 Paris Olympics, the world’s biggest brands bet on athlete partnerships to call beauty to the forefront of sports. Ahead of the curve nevertheless, Glossier staked their claim with USA’s WNBA well before the trend, because the division’s first-ever beauty partner back in 2020. Now, the 2 are teaming up for a campaign in celebration of three latest Glossier Lip Gloss shades—bronze, brown, and pink—marking them as the most recent athlete-approved must-haves on and off the court. “The WNBA and Glossier are leading the conversation across the intersection of beauty and sports,” Glossier’s VP of product development Emily Trillaud tells ESSENCE. “We wish to vary how the world thinks about beauty and champion female empowerment.” With...
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13 May

Cher Plots Fragrance Launch, Talks Emojis, Retirement

Cher Plots Fragrance Launch, Talks Emojis, Retirement
Cher is enthusiastic about emojis.  Asked about them, her voice lights up.  “I started off with emojis because I’m dyslexic.…I also think, and that is what I believe is the genius of emoji, is emoji are like hieroglyphs,” Cher said.  “With one picture you may express more because you may see the expression, or after I’m saying something concerning the one who will remain nameless and I would like to say something that is just not nice but in a way that I can explain it, I’ll just throw those peanuts — and it’s like you understand that what I’m saying is, ‘He’s nuts,'” Cher said. She’s similarly excited by the prospect of talking about fragrance, her latest project, and the explanation she...
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12 May

Goal to Launch First Owned Nail Polish Brand, Defy

Goal to Launch First Owned Nail Polish Brand, Defy
In a step to further distinguish its beauty assortment from competition, Goal will launch its own nail color collection called Defy & Encourage. The Goal-owned brand, its first in nail color, also exemplifies efforts to leverage the synergies in two of Goal’s signature categories — fashion and sweetness. Chief executive officer Brian Cornell has made it an initiative to seek out opportunities to supply high-quality reasonably priced products that may only be found at Goal. Beauty is amongst those with big potential, the chain said. Bearing whimsical pop-culture names resembling Rose Ceremony and Real Housewife, the 38 shades, plus top and base coat, will debut in any respect 1,800 Goal stores and online on Jan. 17, retailing for $7.49 each. “We feel we've a possibility to...
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