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Launching Tag

12 Aug

Mara Is Launching Its First Body Care Product, a

Mara Is Launching Its First Body Care Product, a
Mara is entering body care.  The brand, founded by Allison McNamara, is launching its Sea Sculpt Body Oil, $68, on Tuesday. This might be Mara’s first launch because it began selling at Sephora in January. “Body was such a natural extension for Mara, especially being an oil-based brand. It’s all the time been something that I desired to do,” McNamara said, who was also inspired by her recent beach wedding. “When my wife desired to get married on the beach, I used to be like, ‘You realize what, that is the youngest I’m ever going to be. I would like to look nearly as good as I can for this’ and in order that’s how I actually got into body care and using...
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30 Jul

Prada Beauty Is Launching Makeup and Skin Care: EXCLUSIVE

Prada Beauty Is Launching Makeup and Skin Care: EXCLUSIVE
PARIS — The designer beauty wars are heating up. The most recent entrant: Prada, whose vision of beauty will infuse two latest product categories — makeup and skincare — starting on Aug. 1. “What does beauty mean today? This query was on the core of our work with L’Oréal,” Miuccia Prada and Raf Simons, co-creative directors of Prada, jointly said, referring to the brand’s beauty licensee. “Abandoning all of the clichés of the past, we consider that beauty today is the representation of 1’s personality, freedom and self-confidence. “The concept of ‘care’ was also crucial, as a gesture and as a necessity, for one’s well-being,” they continued. “The necessary results that research has achieved on this field has allowed us to work on...
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17 Jul

HigherDose Is Launching a Red Light Mask for the

HigherDose Is Launching a Red Light Mask for the
HigherDose is expanding its red light collection. The brand, known for its Infrared Sauna Blanket, $699, and Red Light Face Mask, $349, is now launching its Red Light Neck Enhancer, $349. The product employs red and near-infrared light, which is supposed to spice up cell function, reduce signs of aging and leave skin glowing. Red light may additionally help to heal wounds and scars, grow hair, reduce chronic pain and inflammation, in response to the Cleveland Clinic. Courtesy of Higher Dose The cordless, rechargeable device was developed to be multiuse. While its major function is for the neck and décolletage, it may possibly be turned around to focus on the back or it may possibly be placed on other areas of...
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28 Jun

Hair Care Brand Prose Is Launching an AI-powered Skin

Hair Care Brand Prose Is Launching an AI-powered Skin
Bespoke hair care brand Prose is expanding its domain. Today, the Brooklyn, Latest York-based brand enters skincare with three customizable products — a cleanser, serum and moisturizer — ranging in price from $29 to $64 and available in greater than 15 million AI-powered formula combos. “We definitely aren't trying to be a category-specific brand. We wish to be that beauty destination where you'll be able to shop for every part you would like in a single place,” said Megan Streeter, adding that the brand’s chief scientific officer, Marie Mignon, spearheaded R&D for the road alongside a team of dermatologists, toxicologists and aestheticians for greater than two years. “Hair care is a large market, and skincare is even greater;...
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