Launching – Page 5 – Beautifaire

25 Jun

Liquid I.V. Is Launching a Sugar-free Formula – WWD

Liquid I.V. goes sugar-free ahead of World Hydration Day on Friday. The corporate, which was acquired by Unilever in 2020, is best known for its Hydration Multiplier powders. Nevertheless, as with many supplements, consumers were concerned in regards to the product’s sugar content. In response to the brand, a sugar-free formula was the number-one request from consumers. “That is the largest launch that we’ve had probably since our core Hydration Multiplier got here out on the inception of the corporate,” said Stacey Andrade-Wells, vp of selling at Liquid I.V. “Consumers have been asking us for sugar-free for years… Market trends are pointing towards a growing sugar-free market.” In response, the brand is launching its Sugar-Free Hydration Multiplier, $25, in its classic Lemon-Lime flavor,...

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21 Jun

EXCLUSIVE: Vans Launching Recent Premium Label at Paris Men’s

by Beauty Tips

Fashion, Featured

EXCLUSIVE: Vans Launching Recent Premium Label at Paris Men’s

Vault by Vans no more, say hello to OTW by Vans. The VF Corp.-owned global surf, skate and streetwear player is launching the brand new premium label during Paris Men’s Fashion Week with a skateable installation on the Seine and a star-studded party to generate buzz for its first collaboration under the brand new label, with Los Angeles multimedia artist Sterling Ruby. Vans OTW is the brainchild of Ian Ginoza, who joined the Costa Mesa, California-based company last yr to direct the creative strategy for its elevated product. He arrived with 15 years experience within the collaboration space at Adidas, Nike and Converse, and because the cofounder of Kicks/HI in Honolulu and Saint Alfred in Chicago. “We’re launching a latest platform where...

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9 Jun

Celeb Trainer Isaac Boots Is Launching a CBD Line

by Beautifaire101

Beauty, Featured

Celeb Trainer Isaac Boots Is Launching a CBD Line

Isaac Boots is entering the private care category. The celebrity trainer and choreographer, known for his signature Torch’d dance-cardio workouts and dealing with clients like Gwyneth Paltrow and Kelly Ripa, is launching an ingestible and topical CBD product line. The road — also called Torch’d because it’s the most recent extension of Boots’ brand — was formulated in collaboration with Mindset Wellness, a CBD brand. Isaac Boots Kara Feifer. The genesis for the Torch’d CBD line was borne from Boots’ personal need for sustainable energy during his busy travel schedule. “I travel throughout Europe and all around the continental U.S. and Canada to do Torch’d events while maintaining my primary clientele,” Boots told WWD. “I felt like I needed to approach my life for...

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1 Jun

Jenna Blake Launching Casa Blake for the Home

by Beauty Tips

Fashion, Featured

Jenna Blake Launching Casa Blake for the Home

Jenna Grosfeld is considering outside the jewellery box. At The Couture Show in Las Vegas, the L.A. designer will debut homewares under the label Casa Blake, including cocktail napkins, dishes and candles decorated along with her signature Mariner and Nautical Link motifs, starting at $190 retail. “They’re good gifting items and great on the counter,” says Grosfeld, a lifelong collector of vintage jewelry and ceramics, which fill the jewel box of an office she designs out of in her glam 1936 Bel Air home, whose previous owners included Dean Martin, Tom Jones and Nicolas Cage. “So many motifs for my jewelry originally got here from ceramics,” she explains, stating a Deco-like pink opaline vase from the ’80s, a shell vase from...

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