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ORIBE CAMPAIGNGallery / 14 images Back in 2023, Dazed wrote about a wave of sickly sweet, dessert-inspired beauty products. Three years on, the sugar rush shows no signs of slowing down – and this summer it's ice cream that's dominating beauty moodboards.  From Abel's vanilla fragrance Double Scoop to LOEWE celebrating its new Pistachio Candle with a London ice cream bar takeover, and La Bonne Brosse's Salty Gelato hairbrush collection, brands are finding fresh ways to draw from the dessert.  Meanwhile, beauty brand Oribe is looking to the gym rather than the freezer for inspiration. Its new Hair Alchemy Bond Building Elixir campaign features female bodybuilders and uses strength training to explore rebuilding, in a concept that mirrors their product’s strengthening benefits. Jouissance is...