looksmaxxing Tag

In 2024, I wrote an article about the direction male body image was heading. It was bleak, looking at how impressive male physiques of the 90s would now be considered average. At the time, there was an appetite for muscles that had once been reserved for superheroes and competitive body builders, but this was only an indicator of what was to come.  Just a few years later, and the landscape surrounding male body image is more fraught than ever. Trends and terms like looksmaxxing, mewing and mogging, which originated in incel forums, have pushed male aesthetics to the extreme. The expectations have hit levels that feel practically unattainable. Fitness enhancing drugs, which were once only discussed in relation to competitive bodybuilders...