Is Brazil’s Beauty Market Finally in Rebound Mode?

14 Mar

SAO PAULO — Brazil is on the point of dance. Buffeted by three years of recession, heavy taxes, soaring unemployment and lingering political turmoil, the country’s beauty industry — ranked number 4 on the earth — is starting to search out its footing and regain its rhythm. “Last 12 months was the 12 months of recovery in Brazil,” said Artur Grynbaum, chief executive officer of Grupo Boticário, one in all the country’s leading beauty corporations, who noted that gross domestic product has suffered severe contractions since 2014 and predicted it might take a decade for the general economy to achieve prime condition. As for now, though, “It’s more normal.” Daniel Rachmanis, president of Latin America for the Estée Lauder Cos. Inc., can be bullish....

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11 Mar

China’s Beauty Market Reconfigures in Post-Pandemic World

by Beautifaire101

Beauty, Featured

China’s Beauty Market Reconfigures in Post-Pandemic World

LONDON — While the world continues to be disrupted by the virus, China has been largely COVID-19 free for nearly a 12 months. With global traveling a no-go, and mask-wearing here to remain, the nation’s beauty market has adjusted to this recent reality with major developments in sales-driven online initiatives, clean and cruelty-free beauty, domestic duty-free shopping and area of interest brand acquisitions. “Due to the wearing of masks, the demand for clean beauty has grown, and the necessity for facial cleansing and maintenance has also increased,” said Mao Geping, considered one of China’s most celebrated makeup artists. Throughout the pandemic, like many others, he began to work with influencers and vloggers to share makeup skills or promote his label via livestreaming....

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6 Jan

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

by Beautifaire101

Beauty, Featured

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

Macroeconomic concerns aren't any match for beauty’s mass market. Retailers, brand executives and analysts are anticipating an enormous 12 months ahead for the channel. Along with makeup — which began to rebound last 12 months — being fully back, mass market retailers have found latest ways to distinguish, making themselves able to capitalize on any trade-down amid an uncertain economic backdrop. Beauty manufacturers are also spotting growth across all of the categories through which they play. “The mass market is in a extremely interesting place,” said Wendy Liebmann, retail analyst and chief executive officer of WSL Strategic Retail, noting that while a recessionary environment will definitely affect consumer spend, brands and retailers stand to learn — so long as they've the fitting strategies...

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10 Dec

Thrive Market Launches F.a.e. Beauty, Hair Brand – WWD

by Beautifaire101

Beauty, Featured

Thrive Market goes greater on beauty, starting with its first brand. Called F.a.e. — which stands for “for all, in every single place” — the brand launches Tuesday on the health membership platform’s website with 26 stockkeeping units across face, body and hair care. Prices range from $6.99 for body and hair care to $9.99 for facial oils. Launching with a big selection of products was by design, said Christine McNerney, senior director of merchandising, home, health and sweetness at Thrive Market. “It was intentional in trying to satisfy our member in any a part of their routine, whether within the shower with hair care or with facial oils in skincare,” she said. “It ties back to our core mission, we’re a...

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