The Mascaras You Need To Add To Your 2026

24 Feb

Getty Images. Getting your Trinity Audio player ready… The new age of mascara is coming with us into 2026. No more clumpy lashes or raccoon eyes. Let’s put down that dry tube of mascara we’ve been conveniently using since 2020 and lock in. The perfect final step in your going-out routine, or the finishing touch to a light makeup day, is just a bat of the lashes away. I’ve been wearing mascara since I was 12, when the pink-and-green Maybelline Great Lash Mascara was a staple in my school bag. After dedicating decades to the game, many now refer to me as a mascara guru, as I’ve tested formulas through all phases of life. Some would even go so far as to say...

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5 Nov

10 Best Mascaras at Ulta, Tested & Reviewed –

by Beautifaire101

Beauty, Featured

10 Best Mascaras at Ulta, Tested & Reviewed –

Courtesy of Ulta; Getty Images Should you purchase an independently reviewed services or products through a link on our website, WWD may receive an affiliate commission. Makeup trends come and go, but full, feathery lashes are endlessly. Unlike other eye makeup products like eyeshadow or eyeliner, mascara isn’t a one-size-fits-all makeup product. It performs otherwise depending in your lash type and length, and is available in a wide range of formulations for host of lash goals. Ulta’s mascara offerings are best at school, running the gamut across every price point with options from emerging and established brands. WWD Shop editors put the very best mascaras at Ulta to the test to discover top picks for exaggerated length, volume, and lift. Ulta is a...

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1 Nov

8 Best Mascaras at Goal, Tested & Reviewed –

by Beautifaire101

Beauty, Featured

8 Best Mascaras at Goal, Tested & Reviewed –

Courtesy If you happen to purchase an independently reviewed services or products through a link on our website, WWD may receive an affiliate commission. Goal is a one-stop shop for all types of home, clothing, and lifestyle essentials, but, so far as we’re concerned, the wonder department is at the middle of the bullseye. Goal’s among the best places to buy makeup bag staples like mascara from a variety of brands, so we rolled up our sleeves to check the perfect mascaras at Goal for achieving long, fluttery, lashes with minimal effort. Any beauty lover knows that strolling or scrolling through Goal’s beauty selection is identical to being a child in a candy store, because there’s such a large mixture of brands...

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5 Jan

11 Best Mascaras at Goal For Flutter-Worthy Lashes

by Beauty Tips

Beauty, Hair, Makeup

11 Best Mascaras at Goal For Flutter-Worthy Lashes

We live in a world where "miracle" eye creams and color-changing blush oils are one scroll away. Sure, it's nice to fawn over progressive formulas (jaw highlighters, anyone?) and wonder products with Instagrammable packaging (Beauty Bakeriewe're you), but despite all the novelty we're continuously being fed, mascara still stays a desert island beauty product for a lot of (us included). With so many memorable formulas available, you are definitely not pressed for options. Do you desire to lift and lengthen stubby lashes, or have volume so good it'll rival your favorite pair of falsies? Does your formula must stand tall against torrential downpours, or remain flake-free during an eight-hour workday? Perhaps a hefty tint of black and a few...

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