Maybelline – Page 2 – Beautifaire

11 Dec

Maybelline Shifts Focus to Online in China – WWD

The L’Oréal-owned American cosmetic brand Maybelline is step by step adjusting its online and offline mix in China because it goals to shift its focus to the web market, the brand confirmed Wednesday. Local media reported that the brand is step by step phasing out all physical stores in China. Maybelline clarified that it is just shutting down underperforming and end of leasing contract stores available in the market. The brand still operates around 10,000 offline stores, including those in Watsons and cosmetics stores in China, in addition to online flagships on Tmall and JD.com. The brand also claimed that it gained online market share within the second quarter of 2022. In an announcement sent to WWD, the brand said “With the intention to...

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28 Jul

Maybelline Latest York Launches Virtual Beauty Looks on Microsoft

by Beautifaire101

Beauty, Featured

Maybelline Latest York Launches Virtual Beauty Looks on Microsoft

Maybelline Latest York is bringing consumers flexibility in how they prepare for work. The makeup brand has partnered with Microsoft Teams to create 12 virtual beauty looks — complete with product breakdowns and shade matching technology — for users to wear while in meetings. “This can be a latest era of trying on products and appears, and at Maybelline, we imagine in accessibility — we would like to have the option to offer users this breadth of tools for self-expression,” said Julie Delazyn, Maybelline Latest York’s global head of brand name communications. Developed in partnership with Maybelline’s AI-powered sister company, ModiFace, and the Geena Davis Institute, the Maybelline Beauty App allows users to simply toggle between looks throughout the day...

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8 Dec

Maybelline Latest York Takes On Metaverse – WWD

by Beautifaire101

Beauty, Featured

Maybelline Latest York Takes On Metaverse – WWD

The world’s biggest makeup brand is betting on the metaverse. Maybelline Latest York has sponsored a digital fashion competition within the virtual realm, which took place Thursday. Called “Fashioning Masculinity,” the competition’s aim is for its participants to “reflect on the redefinition of dressing masculine identities,” per an announcement from the brand. The initiative falls under Maybelline’s continued collaboration with Ready Player Me on makeup looks for metaverse avatars, along side hair styles from sister brand L’Oréal Professionnel. The competition was created in partnership with digital fashion brand Artisant, in addition to Jenny Metaverse Dao, a recent art collection within the space. The competition takes place on Spatial in Agora Space. The strategic goal of the sponsorship is to fulfill consumers where they're, said...

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1 Oct

Realistic Makeup Tutorial with Remi Bader and Kelli Anne

by Beautifaire101

Makeup

Watch makeup artist, Kelli Anne, teach curve model/content creator, Remi Bader, learn how to do a glam makeup look! On this video, you'll learn learn how to create an enduring stunning glam look that is ideal for an evening out. First, use Fit Me Primer to make sure the makeup will last. Next, create an ideal base using SuperStay Lively Wear Foundation and Concealer, Fit Me Foundation, and Fit Me Loose Powder. Then achieve the right glam eye look using Nudes of Latest York Eyeshadow Palette and Tattoo Studio Gel Pencil. Lastly, wind up with Sky High Mascara, Vinyl Ink Liquid Lipcolor, and Lifter Gloss! SHOP THESE PRODUCTS HERE: Glass Spray: https://w2buy.net/9m0m87z5 Fit Me Primer: https://w2buy.net/m5pv7uf3 SuperStay Lively Wear Foundation: https://w2buy.net/heknieij SuperStay Lively...

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