Merit Tag

Industry speculation that makeup can be 2024’s hottest M&A goal is quickly becoming a reality. The category, now years right into a post-pandemic rebound and still prestige beauty’s largest segment within the U.S., has seen a plethora of entrants — most of whom have grown each the general pie and their slices of it — exploring exit options. Industry sources told WWD that Glossier, roughly a 12 months after its Sephora debut, has hired Morgan Stanley to explore options, including an initial public offering. Sources also say they’re not alone — Merit Beauty has reportedly tapped Goldman Sachs because it looks at a possible sale. Glossier, Merit and Morgan Stanley declined to comment. Goldman Sachs didn't immediately reply to requests for comment. Products from Merit. Makeup...