Monday Tag

The mind behind Monday Haircare is at it again. Jaimee Lupton, who founded the “liquid gold” hair care business that has since gone viral and brought in lots of of tens of millions in sales, is bringing one other brand to the usbeauty market. Called Osāna, the brand is supposed to democratize premium body and hair care — à la Monday, but grown up, founder Jaimee Lupton said — with shampoos, conditioners, body washes and body lotions. Prices are under $10. The success of Monday, which can be introducing bath and body stock keeping units, gave Lupton the boldness to go deeper into those categories, she said. “We’re in 33 countries, 100 retailers, 50,000 doors and on course to do $200 million in retail...