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Parfums Tag

25 Apr

Parfums Christian Dior Unveils Sustainability Strategy: EXCLUSIVE

PARIS — Parfums Christian Dior is unveiling its sustainability strategy, called “Beauty as a Legacy 2030.” That builds on the LVMH Moët Hennessy Louis Vuitton-owned house’s earlier efforts and includes voluntary reporting. “Last yr, it was really about intent, and this yr is about motion,” said Laurent Kleitman, president and chief executive officer of Parfums Christian Dior, calling sustainability a business imperative today. “Sustainability shouldn't be a latest concept at Dior,” he said. The brand’s L’Or de Vie skincare packaging was fully refillable 16 years ago, and Rouge Dior lipstick from the Fifties was, as well. “So there has at all times been something within the Dior DNA that was about protecting the world at large and nature,” said Kleitman. “And this has to...
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18 Dec

MCM Launches Ultra Fragrance With Inter Parfums – WWD

German luxury fashion label MCM has launched its second fragrance with Inter Parfums Inc.   Called MCM Ultra, the fragrance launched on  the brand’s website and in MCM boutiques on Friday and can roll out globally and to the brand’s U.S. retail partners, including Macy’s and Saks Fifth Avenue, in August.  Infused with black currant, pink pepper, tonka bean, cedarwood and tuberose, the perfume retails for $75 for 30-ml., $90 for 50-ml. and $115 for 100-ml. The fragrance was crafted by perfumer Frank Voelkl, who said in an announcement that he sought to strike a “delicate balance” between floral and fougère elements with the scent.  “MCM has this different tackle luxury that connects so well with Gen Z and Millennial consumers,” said Baerbel Bureick,...
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11 Jul

Inter Parfums Acquires Roberto Cavalli Fragrance License – WWD

Inter Parfums Inc. has added a latest fragrance license to its stable of brands. The corporate has acquired the worldwide fragrance license for Roberto Cavalli, effective July 6. Terms of the deal weren't disclosed. “Fragrance and wonder are a crucial pillar for the Roberto Cavalli brand to succeed in more of our customers throughout the Roberto Cavalli universe, and we will’t consider a greater partner,” said Sergio Azzolari, Cavalli’s chief executive officer, in a press release. “Inter Parfums has a big track record in supporting brands of their upward trajectories, combining global excellence and capabilities with a robust understanding of the Italian luxury business.” The license was previously held by Coty Inc. Industry sources estimate the business is around $40 million globally. Jean...
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25 Jun

Advent International Acquires Parfums de Marly, Initio Parfums Privés

PARIS — Two hot area of interest fragrance brands — Parfums de Marly and Initio Parfums Privés — have been snapped up by Advent International, which took a majority stake within the labels. Financial terms of the transaction weren't disclosed, but industry sources estimate that the deal was valued at greater than $700 million. Parfums de Marly and Initio have been on steep growth trajectories, together registering retail sales of $366 million last yr, and the brand new financial backing is supposed to assist bolster that. “The group has grown rapidly to turn out to be a number one area of interest perfumery house within the attractive area of interest luxury fragrance segment, which represents the fastest-growth area throughout the siable [approximately] $60...
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