Sir John Partners With Alleven, Expands Shade Range

9 May

Sir John is bringing his star power to Alleven London. The makeup artist, known for his work on celebrities resembling Beyoncé and Priyanka Chopra, is Alleven’s recent global brand ambassador. Sir John first encountered the one-year-old brand, founded by model Celia Forner, while preparing for Beyoncé’s 2018 Coachella performance. He used the Color Shield Hydrating Tinted Protection on the singer, and following the show, the product sold out thrice online. Alleven’s Color Shield Hydrating Tinted Protection, $80 for 200-ml. Courtesy Image As brand ambassador, Sir John worked closely with Forner to increase Alleven’s shade range. He was also involved in the event of three recent products: the Quick Perfector, Hyaluronic Airbrush Foundation and Total Body Serum. WWD spoke with Sir John about Alleven, what he wants...

0 Comments

27 Mar

Meaningful Partners Invests $20M Into Allies of Skin

by Beautifaire101

Beauty, Featured

PARIS — Allies of Skin, the Singapore-based skincare brand, has raised $20 million from Meaningful Partners. The funds shall be used to speed up Allies of Skin’s U.S. push, online and offline, including more marketing, research and development, and team-building there. Nicolas Travis launched the science-led brand in 2016 with three products. The 1A All-Day Mask was the hero of the trio, which stemmed from Travis’ belief in double masking and combination treatments. The road has grown since and today features a full skincare range, with formulas containing clinically proven actives — comparable to retinoids, vitamin C and antioxidants — in high concentrations and biocompatible formulas to repair regenerate and train skin to perform at its best in minimum steps, in keeping with Allies...

0 Comments

24 Mar

L’Oréal Partners With Clue, a Femtech and Digital Health

by Beautifaire101

Beauty, Featured

PARIS — Because the lines between wellness and wonder proceed to blur, L’Oréal said Wednesday it has partnered with Clue, an app that tracks people’s menstrual cycles, so as to glean a greater understanding of the link between skin health and hormonal changes. In 2012, Danish and German entrepreneurs Ida Tin and Hans Raffauf cofounded Clue. Today, the app has greater than 12 million users in 190 countries. It's billed as a pacesetter in femtech and the digital health space. “At L’Oréal, we now have a powerful belief that the innovation that we bring to boost people’s beauty and well-being lies on the intersection of science and technology to satisfy consumers’ expectations and desires,” Barbara Lavernos, deputy chief executive officer in control...

0 Comments

17 Dec

HydraFacial Partners With JLo Beauty, The Beauty Health Company

by Beautifaire101

Beauty, Featured

Just before announcing its upcoming collaboration with JLo Beauty, Hydrafacial’s parent company, The Beauty Health Company, reported record-breaking first-quarter results when it comes to delivery system sales. Within the three months ended March 31, the corporate sold 1,849 delivery systems, leading to net sales of $75.4 million, up from $57.5 million in 2020. The corporate also raised its net sales guidance for the 12 months to a spread of $330 to 340 million, up from a spread of $320 to $330 million in 2021. Moreover, The Beauty Health Co. saw Google search trends for HydraFacial at an all-time high in quarter one, and now boasts a net promoter rating of 44, up from 40 in 2021. With the addition of its latest delivery systems,...

0 Comments