Eight years ago cousins Greg Gonzalez and Joe Cloyes launched Youth To The People with the aim to create a skincare brand focused on progressive science using entirely vegan ingredients. While the brand was the duo's official debut within the skincare world, their journey with all things beauty began many years before the brand’s launch.
Coming from a family with over 40 years of experience in skilled esthetics, each Gonzalez and Cloyes were raised with the facility of at-home beauty treatments instilled in them. Particularly inspired by their grandmother, Eva, the cousins tapped into her passion for creating professional-grade formulas dedicated to prioritising skin health. Since 2015, their method has proved itself to be effective with their Superfood Cleanser quickly becoming...
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