Why Perfume Is Taking Off on TikTok

17 May

Consumers are engaging more heavily with fragrance on social media, in response to a report from influencer marketing firm Traackr. In response to the corporate’s State of Influence report, which analyzed mentions and engagements from greater than 41,000 influencers from 2019 to 2020, fragrance — which is notoriously difficult to market online — has piqued interest from influencers, with posts on TikTok growing 449 percent. Consumers are matching that with heightened engagement, which grew 1,065 percent. Pierre-Loïc Assayag, cofounder and chief executive officer of Traackr, said the category has taken cues from other segments and overarching trends in behavior. “An enormous amount of creativity has gone into talking about how products make you are feeling, slightly than the products themselves,” he said....

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28 Apr

‘Facial Balancing,’ Cherry Perfume and Other Top 10 Beauty

by Beautifaire101

Beauty, Featured

A few of beauty‘s biggest trends are evolving, as latest treatments and products emerge. Working example: while the “skinification” of hair has been a prevalent theme for greater than a 12 months, Spate reports that buyers are increasingly looking for out Japanese head spas, which not only cleanse and deep condition the hair, but feature scalp massages that focus on pressure points with a view to promote blood circulation. Similarly, searches for hair primers have begun to soar, with Amika’s sister brand, Eva NYC, driving much of that interest with its Mane Magic 10-in-1 Primer. By way of skincare, while searches for pimples treatments and services are still nascent, Aviclear Laser has emerged as a frontrunner, garnering 2,900 average monthly...

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25 Apr

Louis Vuitton [Extended] — Ep11 — Jacques Cavallier Belletrud on

by Beautifaire101

Fashion

Louis Vuitton [Extended] — The Podcast: Episode 11. Host Loïc Prigent welcomes Master Perfumer Jacques Cavallier Belletrud in a fascinating discussion on perfume — a heritage, destiny, and fervour for this artist of emotions. A relentless employee, the Master Perfumer opens up concerning the world of perfume, from the creation of a fragrance to its application, about his childhood in Grasse — the cradle of French perfumery — and deep dives into his creative process, revealing what he believes is the final word luxury. #LVExtended #LoicPrigent #LouisVuitton ABOUT LOUIS VUITTON Since 1854, Louis Vuitton has placed fashion within the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison stays faithful to the spirit of its founder,...

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27 Dec

Tobacco, soil and sweat: My life in perfume by

by Beauty Tips

Beauty, Featured

We were a really anti-cosmetics family growing up. My mum didn't even own a mascara and the one fragrance my dad could tolerate on her was Givenchy L'interdit because he fancied Audrey Hepburn for whom the perfume was apparently made. I wasn't even allowed deodorant. My parents were from the hippy generation and were totally comfortable with BO. The primary scent I can remember is my brother's bottle of Dior Fahrenheit and once I moved into his room, age six, I kept the bottle together with the Terminator poster and a glossy topless girls Budweizer poster above my bed. I feel growing up in a room that was full of boys’ stuff shaped my aesthetic. I religiously read his FHM subscription back to...

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