perfumes Tag
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Back in 2023, Dazed wrote about a wave of sickly sweet, dessert-inspired beauty products. Three years on, the sugar rush shows no signs of slowing down – and this summer it's ice cream that's dominating beauty moodboards.
From Abel's vanilla fragrance Double Scoop to LOEWE celebrating its new Pistachio Candle with a London ice cream bar takeover, and La Bonne Brosse's Salty Gelato hairbrush collection, brands are finding fresh ways to draw from the dessert.
Meanwhile, beauty brand Oribe is looking to the gym rather than the freezer for inspiration. Its new Hair Alchemy Bond Building Elixir campaign features female bodybuilders and uses strength training to explore rebuilding, in a concept that mirrors their product’s strengthening benefits.
Jouissance is...
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In an age of toxic positivity, we’re increasingly being drawn to bad smells and fragrances that help us access the darker recesses of our psyche
Scent has a remarkable knack for stirring our emotions and memories. A faint trace of smoke machine fog can transport you back to the sticky dancefloors of your first night out; a whiff of a stranger’s aftershave on the Tube can have you ever grappling with the sting of an old heartbreak. But what if scent could do greater than just make us reminisce? What if fragrance holds the ability to not only unlock our emotions, but assist us in navigating them?
Up to now, loads of “feel-good fragrances”...
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