politicians Tag

In a move reminiscent of adolescent bravado, 47-year-old Emmanuel Macron reportedly applies “industrial” amounts of Dior Sauvage – to such an extent that his aides in the Élysée Palace can smell him coming. According to a new book by French journalist Olivier Beaumont, this inclination to wear the cologne “at all hours of the day” is a way “almost of marking his territory. It is a sign of one thing: that the president is in the building.”  Politicians have a lot of tricks when it comes to the ‘non-verbal communication’ they use to secure and assert power. They can dress up to exude authority, or dress down to show solidarity with financial difficulties (as in the case of Greece’s Alexis Tsipras)....