The Retail Roadmap: How Black Beauty Founders Are Getting

4 Dec

A Certified Financial Planner compares the cost and long-term investment potential Getting your Trinity Audio player ready… You’ve got the product. You’ve got the social media virality. Your direct-to-consumer sales prove people want it. But getting into retail? That’s where a lot of Black beauty founders hit a wall. Honestly, many don’t even know how to do it at all. And the path to major retail isn’t exactly advertised, so when you don’t have industry connections, it can feel impossible to even figure out who to talk to. On the bright side however, there are actual programs designed to get emerging brands onto shelves. Not enough people know about them. And if you’re a founder of color, that knowledge (or exposure) is even less. For...

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4 Sep

It ain’t 2019 anymore #greenscreen #sephora #pov #skit #retail

by Beautifaire101

Beauty

It ain’t 2019 anymore #greenscreen #sephora #pov #skit #retail

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25 Apr

All The Beauty and Wellness Retail Expansions of 2024

by Beautifaire101

Beauty, Featured

All The Beauty and Wellness Retail Expansions of 2024

April Prakti Beauty Pritika Swarup’s Prakti Beauty has made its first retail foray, launching in all five Goop stores and online. The brand, known for modernizing Ayurvedic beauty rituals via offerings like its exfoliating PritiPolish and PaviPure detox mask, purports to have quadrupled its sales growth in 2023 versus 2022. March Ourside Nostalgia Eau de Parfum courtesy Ourside, the posh fragrance brand introduced by Keta Burke-Williams in 2023, has launched at Bergdorf Goodman because the retailer’s only Black woman-founded fragrance brand. The three eau de parfums Nostalgia, Dusk and Moon Dust, retail for $196 each and are “designed for non-conformers.” Dedcool courtesy Home and superb fragrance brand Dedcool has launched within the U.K. in 30 Space NK stores. The brand’s other international markets include Australia and Recent Zealand,...

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8 Dec

Travel Retail Cruises Despite Headwinds – WWD

by Beautifaire101

Beauty, Featured

Travel Retail Cruises Despite Headwinds – WWD

CANNES, France — Cautious optimism. That’s how travel retail executives summed up their outlook on the recent TFWA World Exhibition and Conference. The event in Cannes, France, which ran from Oct. 2 to six, was the second to be held following a two-year hiatus attributable to the coronavirus pandemic. Trade show organizers aptly branded the session this yr “Latest World.” Travel retail really is a recent world today, because the industry welcomes people back into their stores after the business ground to a screeching halt shortly after the health crisis began in early 2020. There’s so much to contend with nowadays — from a modified consumer to deep geopolitical, economic and provide chain issues, to disruptions at airports, amongst other woes. Yet, despite...

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