The Beauty Backslide: Inside the return to conservative, skinny

18 Aug

You’re scrolling your ‘For You’ page at 2am: A clean girl on her hot girl walk rattles off her latest restriction techniques, chanting Liv Schmidt’s mantra, “It’s not a sin to want to be thin.” A carousel of runway clips celebrates the return of cinched waists. A stream of sun-drenched #Tradwife reels show soft-voiced women folding gingham napkins to hymns about submission. An influencer preaches over her bone broth about divine feminine energy. In between, your favourite former body-positive popstar recites a sponsored script thanking her surgeon for her free breast augmentation, encouraging you to book too. Scroll again, and you find a girl in her early 20s with a discount code for black-market Ozempic dupes. Again, and you see an...

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12 Jan

Beauty’s Office Return Plans – WWD

by Beautifaire101

Beauty, Featured

Firms across the U.S. are still figuring out what works best for them and their employees relating to returning to the office after the worldwide pandemic led to many the world over working from home for lengthy periods. On the one side there’s those like Elon Musk’s electric carmaker Tesla, which is attempting to bring back employees 40 hours every week, and others like Slack and Airbnb that allow staff to be fully distant. In between, there are a lot of similar to Apple and Peloton which have opted for a hybrid model and plenty of those implemented those policies following Labor Day. Here’s what eight beauty firms needed to say when Beauty Inc asked them to comment on their plans for...

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11 Jan

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience

by Beautifaire101

Beauty, Featured

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience

Sephoria is back. Going down virtually for the second 12 months in a row, Sephora’s immersive beauty playground, Sephoria: House of Beauty, will occur on Sept. 18 and is now open for registration on the Sephora website. For the primary time because the event’s inauguration in 2018, registration can be open to those living outside of the U.S., with consumers in Canada, Spain, France and Italy all having the ability to participate within the experience this 12 months. The event will feature an interactive beauty “house” consisting of various rooms that users can explore while engaging with brand founders, learning about Sephora’s popular offerings and connecting with other users and talent through the platform’s live-chat feature. U.S. attendees will even find a way to...

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24 Sep

Beautycon’s L.A. Return Has Learnings, a Celebration of Inclusivity

by Beautifaire101

Beauty, Featured

Beautycon’s L.A. Return Has Learnings, a Celebration of Inclusivity

“They were only, like, 20 bucks,” said 21-year-old Bertha, revealing Slayyy extensions in her shopping bag. “I’m looking forward to getting my hair braided.” It was Day Two of Beautycon, which returned on Sept. 16 and 17 in Los Angeles after a four-year hiatus. Acquired by Essence Ventures in 2021, the sweetness festival is under latest management, and while there have been some bumps with the relaunch, overall the experience was a positive one. “This time around, it’s a bit of bit different,” Bertha, a California psychology student, went on. “It’s much smaller. I feel like last time there was a bit more booths and lots more happening. But I prefer it. It’s really interactive. It’s great.” The last time she attended Beautycon...

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