Rui Tag

Victoria’s Secret & Co. is launching a group with Chinese designer Rui Zhou‘s gender-fluid fashion label Rui-Built, a primary for the lingerie and wonder company within the China market. On Monday, the brand teased the gathering with a brief video that documented the creative process and the campaign shoot that features He Sui, a Victoria’s Secret Angel, and two other Chinese models. Aiming to embrace “the wearer’s natural body shape” and “encourage them to feel confident,” the gathering combined Zhou’s signature cutout motif with Victoria’s Secret’s most recognizable designs, akin to the slipdress, the marshmallow padding bra and the label’s lace detailing. Courtesy “I firmly consider that fashion is an incredible medium to showcase the sweetness and power of the human body. Collaborating with...