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6 Mar

Selena Gomez’s Makeup Line, Rare Beauty, Doesn’t Follow Celeb

Selena Gomez’s Makeup Line, Rare Beauty, Doesn’t Follow Celeb
Selena Gomez has founded a beauty brand called Rare Beauty. The star posted the news in an Instagram Live to tell the tale Tuesday, noting that she's going to launch the road with Sephora this summer, and that she was sharing the news while wearing the makeup, including a daring, red lip. The makeup line might be sold exclusively at Sephora within the U.S., Canada and Mexico, including the Sephora inside J.C. Penney locations, in addition to by itself site. “We'll go globally next 12 months,” Gomez said, hinting that parts of the launch process can be collaborative. “I need your help to construct the brand, because I need it to be real — real stories, real people.” “We're honored to partner exclusively with...
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5 Jan

Selena Gomez on Rare Beauty’s Self-Love Success Story –

Selena Gomez on Rare Beauty’s Self-Love Success Story –
It’s rare alright. In only three years, Selena Gomez‘s Rare Beauty has proven that a makeup brand built on self-love and driving awareness of mental health issues, is usually a industrial juggernaut. Expected to achieve $300 million in revenues in 2023, the brand has transcended the celebrity of its founder, singer, songwriter, producer, actress and philanthropist Gomez, who's probably the most followed woman on Instagram with 430 million followers, helping Rare Beauty develop into social media’s top ranked beauty brand within the U.S. Rare Beauty has raised $12 million of the $100 million it has committed to mental health causes over the following decade through its Rare Impact Fund, which has partnered with 25 global organizations, and provided support and resources to...
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11 Dec

Selena Gomez, Patrick Ta, Monet McMichael 2023 Beauty Inc

Selena Gomez, Patrick Ta, Monet McMichael 2023 Beauty Inc
“It’s very intimidating and really inspiring — I’m only 3 years old,” demurred Selena Gomez on the 2023 Beauty Inc Awards on Thursday, of the way it felt to be amongst her fellow award winners on the Rainbow Room in Recent York City’s Rockefeller Center. Though the actress, singer and Pete Born Impact Award winner’s color cosmetics brand Rare Beauty may indeed only be three years old, its reach far transcends its age; thus far, the brand has raised $12 million of the $100 million it has committed to mental health causes through its Rare Impact Fund, and by the tip of 2023, Rare will cross the $300 million sales threshold. In a hearth chat with Jenny B. High-quality, WWD...
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5 Dec

The $15 Nail Polish Behind Selena Gomez’s “High Gloss”

The  Nail Polish Behind Selena Gomez’s “High Gloss”
When Selena Gomez attended the Academy Museum Gala in Los Angeles, she hid her manicure under a pair of dramatic black opera-length gloves, leaving me to wonder what nail color was shining below the designer fabric. A glam red? A wealthy burgundy? Numerous glitter? Now we all know, due to Gomez's go-to nail artist Tom Bachick — and never only is it a masterclass in minimalism, it is also budget-friendly!For the gala, Gomez and Bachik selected a “high gloss glam” mani that is really the definition of “your nails but higher.” First, Bachik prepped the star's nail beds and cuticles, skipping extensions in favor of her natural nails. He filed her nails right into a soft squoval shape, then painted...
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