After an “out-of-office” August, the style industry wakes from its collective summer slumber each September to be immediately immersed in a busy Fashion Month.
But jet lag and late nights can take their toll and editors, buyers and publicists still need their beauty sleep.
Sleep and all its accoutrements, from old-fashioned lavender scented sprays and supplements to high-tech sleep tracking devices, are a rapidly growing a part of the $1.5 trillion wellness market, as estimated by McKinsey. Half of consumers world wide report a desire for more services to satisfy the necessity for higher-quality slumber.
In Paris, the Hôtel de Crillon launched its “Alchemy of Sleep” program within the wake of the pandemic, when people’s sleep patterns were widely disturbed.
“Sleep plays an important...
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