LONDON — Paul Smith is expanding.
The British designer is welcoming home fragrances to his roster of home, women’s and menswear lines.
The inaugural home fragrances collection will include 4 scents inspired by the designer’s motif of vibrant colours and statement design that may launch in stores and online in September 2022.
Each scent is known as after a sentimental moment in Smith’s profession. “Botanist” nods to the “clean-cut tailoring” at his first Nottingham store; “Bookworm” points to the stacks of books and papers in his office; “Early Bird” is paying homage to the iron railings on the London shop, and “Daydreamer” is an ode to long summer holidays, walled herb gardens and cycling at golden hour.
Smith has teamed up with two International Flavors...
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