SPF – Page 2 – Beautifaire

5 Jul

Though she’s launching an SPF, Rose-Marie Swift, RMS Beauty’s founder, has all the time been a sunscreen skeptic. “I never wanted SPF in my products,” she told WWD. “I kept holding out for something recent, something modern, something that we could really put our stamp on.” Her solution is RMS Beauty’s SuperNatural Radiance Serum SPF 30, which launches Tuesday. It should roll out to the brand’s existing doors with Credo Beauty and Bluemercury, and retails for $48. It has sheer coverage and is accessible in three shades. “These usually are not a tinted moisturizer with SPF,” Swift said. “My primers are thoroughly received in any case these years, and I desired to take the thought of that supernatural type of aura, that effect...

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17 Jun

Australia’s Mecca to Debut in Europe With Bestselling SPF

by Beautifaire101

Beauty, Featured

Australia’s Mecca to Debut in Europe With Bestselling SPF

LONDON — Australia’s largest prestige beauty retailer, Mecca, is making its first foray into Europe and the western market with the launch of its number-one bestseller, a multitasking SPF cream from its in-house label, Mecca Cosmetica. To Save Face SPF50+ Superscreen will launch on Monday within the U.K., and is a milestone for the retailer, which was founded by Jo Horgan in 1997. The sunscreen, which is made in Australia, will probably be sold direct-to-consumer on Mecca’s latest U.K. site, and retails for 35 kilos. The plan, in line with Marita Burke, the corporate’s “chief Mecca-maginations officer” is to roll out related SPF products, corresponding to a serum and body care, in the subsequent six to 12 months. In an exclusive interview, Burke said...

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3 Jun

TikTok Derm Dr. Muneeb Shah to Codevelop SPF Product

by Beautifaire101

Beauty, Featured

TikTok Derm Dr. Muneeb Shah to Codevelop SPF Product

TikTok’s Dr. Muneeb Shah goes from recommending skincare products to creating them. The dermatologist has partnered with Indē Wild founder and fellow influencer Diipa Büller-Khosla to codevelop the brand’s latest innovation: An SPF product arriving this fall. “[Shah] found our vitamin C serum organically and loved it, after which he asked to be an angel investor,” said Büller-Khosla of how the pair’s relationship kicked off. In an email to Beauty Inc, Shah (who counts greater than 17 million followers on TikTok) said it was Büller-Khosla’s “passion for combining modern science with Ayurveda” that made him want to take a position in her brand. Shah has previously fronted dermatologist-backed brands like CeraVe, La Roche-Posay and Cetaphil, but this collaboration marks his...

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23 Apr

Dune Suncare Is Bringing White-Solid-Free SPF to Ulta Beauty

by Beautifaire101

Beauty, Featured

Dune Suncare Is Bringing White-Solid-Free SPF to Ulta Beauty

Dune Suncare is entering 550 Ulta Beauty doors. The ten-month-old sunscreen brand can be one among 4 brands featured in Ulta Beauty’s Sparked program, displayed on entry tables and end caps depending on the shop. It's going to even be a member of the Conscious Beauty program. All stock keeping units, in addition to latest launches, can be available on the retailer. Since Dune’s launch in June, it has been focused on retail expansion, as brick-and-mortar is where consumers typically purchase sunscreen. “Convenience is essential on this category. People, even probably the most upper echelon conscientious shoppers in sun care, are purchasing their sunscreen in another way than they're, say, beauty or skincare products,” said Dune cofounder Emily Doyle. “They’re going...

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