Sephora Opening 260 More Stores in 2021, Including Sephora

18 Apr

Sephora is planning to open 260 stores in 2021, the sweetness retailer’s largest U.S. store expansion to this point. The brand new stores shall be a mixture of 60 freestanding Sephora stores and 200 Sephora at Kohl’s locations. In a press release, Sephora said the move indicates its “confidence” in brick-and-mortar retail, despite increases in e-commerce sales in the course of the pandemic. Jean-André Rougeot, Sephora Americas chief executive officer, recently said Sephora’s online sales in North America were nearing $3 billion. Recent freestanding Sephora locations have begun to open this month, with stores planned across the Pacific Northwest, Florida, Texas, Los Angeles and Nashville, Tenn. Sephora said the brand new stores will feature “sleek architectural and visual design” and “latest lighting enhancements.” Sephora...

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12 Jan

Hally Rides Clean Hair Dye Trend Into Stores –

by Beautifaire101

Beauty, Featured

The clean hair trend has been around for some time, but a pandemic-driven rise in at-home coloring led more consumers to go looking for clean hair dyes. Cue Hally Hair — an ammonia-free, cloud foaming hair color line launched by former marketing executive Kathryn Winokur last 12 months that's now available at Ulta, Revolve and Urban Outfitters. She got here up with the thought when her summer intern asked for some time without work to go to the hair salon to repair a nasty at-home hair dye experience. “I just couldn’t consider that this was still happening. I’m 35 and I had a nasty run-in with Sun In once I was in eighth grade,” said Winokur. “I just kept researching the category and...

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14 Dec

Nudeskin by Nudestix Launches in Ulta Stores – WWD

by Beautifaire101

Beauty, Featured

Nudestix is taking its skincare line, Nudeskin, to latest heights. The road, which launched in 2020 and was developed with the assistance of dermatologist Jason Emer, will probably be landing in 626 Ulta Beauty doors and 364 Ulta and Goal shops-in-shop, starting July 31. Based on Jenny Frankel, who's the chief executive officer of Nudestix and cofounded the brand alongside her daughters, Taylor and Ally Frankel, in 2014, the launch is among the many brand’s key focuses for the yr, and a part of its larger effort to extend its brick-and-mortar penetration. “We actually are in full COVID-19 recovery,” Frankel said. “What’s really fueling us, I feel, is that this minimalist approach to beauty that, before COVID-19, was more of a trend, and...

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12 Dec

Jessica Alba’s Honest Beauty Launches in Ulta Stores –

by Beautifaire101

Beauty, Featured

Honest Beauty is expanding in-store at Ulta Beauty, with official rollout starting Sunday. “The rollout strategy was at all times to launch online initially after which find the suitable retail partners that basically believed in our mission around clean and sustainable practices and go in on constructing this awareness and meeting the necessity of this consumer,” said Jessica Alba, who launched The Honest Company in 2012 in partnership with entrepreneurs Christopher Gavigan, Brian Lee and Sean Kane. It was in 2015 that Alba unveiled Honest Beauty, expanding from baby and household goods into skin and private care. The road was revamped in 2018, the 12 months the corporate opened an in-house lab, and in 2021 — when The Honest Company went public...

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